• Application Deadline:
• Position: Growth Marketing Manager – Student Acquisition & Revenue Growth



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 years



• Location Lagos




• Job Field Sales and Business Development 
  
  

Job Summary

• This is not a traditional marketing role.


• We are looking for someone who can take ownership of thegrowth strategy and help our client grow from small cohort sizes to a scalable student acquisition model.


• You will work directly with the CEO and have a significant impact on the future growth of the business.


• If you are passionate about growth marketing, conversion optimisation, analytics, funnels, and customer acquisition, we would love to hear from you.

Your Mission

Your primary objective will be to:

• Increase student enrolments acrosslive programmes.


• Grow LMS subscriptions and self-paced course sales.


• Improve website conversion rates.


• Build and optimise lead-generation funnels.


• Increase consultation bookings and webinar attendance.


• Establish a scalable, measurable marketing engine.


• Success in this role will be measured by leads generated, consultations booked, student enrolments, LMS sales, and revenue growth.

Key Responsibilities

Website & Conversion Optimisation:

• Improve website conversion rates across all key pages.


• Design and optimise landing pages for courses, webinars, and lead magnets.


• Conduct A/B testing and user journey analysis.


• Improve lead capture and enquiry generation.

Digital Advertising:

Plan, execute, and optimise campaigns across;

• Meta (Facebook & Instagram).


• Google Search & Display.


• YouTube.


• LinkedIn Ads.

Manage advertising budgets and maximise return on ad spend:

Build and optimise;

• Email marketing campaigns.


• Marketing Automation & Lead Nurturing.


• Lead nurture sequences.


• Webinar follow-up campaigns.


• CRM workflows.


• WhatsApp marketing journeys.

Webinar & Event Marketing:

Drive registrations and attendance for;

• Career transition webinars.


• Technology masterclasses.


• Industry events.


• Information sessions.

Track attendee-to-enrolment conversion performance:

Develop and promote;

• Career roadmaps.


• Content & Lead Generation.


• Salary guides.


• Industry reports.


• Assessment tools.


• Case studies.


• Student success stories.

Analytics & Reporting:

  Track and report on;

• Website traffic


• Lead generation


• Cost per lead


• Cost per acquisition


• Consultation bookings


• Enrolments


• Revenue attribution


• Campaign performance


• Provide weekly and monthly performance reports with actionable recommendations.

Essential Requirements

We are looking for someone who has:

• 3 plus years experience in Growth Marketing, Performance Marketing, Demand Generation, or Digital Marketing.


• Proven experience managing Meta Ads and Google Ads campaigns.


• Experience building and optimising landing pages and marketing funnels.


• Strong understanding of conversion rate optimisation (CRO).


• Experience with email marketing and marketing automation.


• Strong analytical and reporting skills.


• Experience using Google Analytics, Tag Manager, and similar tools.


• Excellent written and verbal communication skills.


• Ability to work independently and take ownership of results.

Desirable Experience

Experience in any of the following areas would be advantageous:

• EdTech.


• Online education.


• Professional training.


• Recruitment.


• Career coaching.


• SaaS growth marketing.


• LinkedIn advertising.


• Webinar marketing.


• Zoho CRM.


• HubSpot.


• AI-powered marketing tools.